smartphone industry analysis

Smartphone shipments declined 2% annually to 360 million units in Q2 2018. These forces may affect all the organizations functioning within the industry. Reading this statement over, it’s easy to see how the smartphone industry could have massive potential for some. What Is A Marketing Strategy? It delivers highly detailed quarterly data and forecasts for all mobile phone categories. Probably not. Increased consumer spending across regions has driven the sales of Smartphone markers for years. Samsung closed at second position with a global market share of 19.5% to reach 54 million units, though decline of 29.1% YoY. Even in developing countries, the relevance of smartphones is growing. Increasing disposable income … Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. For this example market analysis of the smartphone industry, we will assume that you want to assess the viability of entering the smartphone market. There are a number of smartphone brands on the market. Smartphone is becoming an important part of retail sales, as they are an ever-increasing part of consumers’ lives. However, personal experience has shown that it would be considered “unusual” for someone living in developed countries not to own a smartphone. What is a marketing strategy and why create one? However, tensions between the Indian and Chinese governments have impacted India's smartphone market, even though many Chinese OEMs have invested significantly over the last 18 months to increase their production and customer service operations in the country. Samsung led the smartphone market by volume with a market share of 20% in Q2 2018 even though it registered an annual decline of 11% due to weak sales of its flagship Galaxy S9 series smartphones. Vivo grew 40% YoY in Q1 2020 driven by strong performance Y series models. Smartphones, with strong hardware capabilities, extensive mobile operating systems, facilitating wider software applications, internet, and multimedia functionality (music, videos, and gaming), alongside core phone functions such as voice calls and text messaging, are considered in the scope. ET What Is a SMARTPHONE? 8 percent increase from 2009, Smartphone sales to end users were up 72. percent from 2009 and accounted for 19 percent of total mobile communications device sales in … The Global Smartphone Market is expected to grow from USD 520.3 billion in 2018 to USD 2297.8 Billion by 2025, at a CAGR of 16.4%, during the forecast period. This framework may be used to determine the attractiveness of the market. “The final report will add the analysis of the Impact of Covid-19 in this report Smartphone Security Software industry.” Research objectives To study and forecast the market size of Smartphone Security Software in global market. Target customers and their needs According to Gartner, Inc. , worldwide mobile device sales to end users totaled 1. Huawei slipped into second place with a 23% fall to 51.7 million units. That’s why in this article we’re going to present an example market analysis of the smartphone industry. But they were up 22% on the previous quarter. To understand key trends, Download Sample Report. While companies have been increasing their revenues by launching new variant phones with increased frequency, the maturity state in a few regions might be challenging for their revenues. The launch added a new iPhone model into Apple’s product mix just as lockdown restrictions had reached important markets, such as the USA. In the smartphone industry, regulation is not a major concern. Creating a market analysis is easy! Smartphone industry growth will also be impacted by the consumer’s shift to online purchases. If Apple Inc's weaker-than-expected quarterly result is anything to go by, the global smartphone industry is a lot more vulnerable to economic shocks these days than during the … For the purpose of this market analysis example, we’ll focus on the five variables outlined in the What Is Market Analysis post, but there might be additional factors that seem more relevant to your chosen market. An Overview, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. The global smartphone industry is huge and is growing rapidly. In this case, the market analysis is performed before entering the market and gives you an idea of whether you are making a smart business decision (or if your new venture is bound to fail). A Five Forces analysis of Apple's position in the technology sector shows industry competition and the bargaining power of buyers as the two … The smartphone market was valued at USD 714.96 billion in 2019 and is expected to reach USD 1351.8 billion by 2025, at a CAGR of 11.2% over the forecast period 2020 - 2025. Overall smartphone shipments rose 32 percent in the second quarter, their slowest pace since 2009’s 16 percent increase, according to Strategy Analytics. Despite its extremely reasonable prices, Huawei products are generally considered to be of relatively high quality. COVID-19 Impact Analysis The smartphone market size has the potential to grow by 39.96 million units during 2020-2024, and the market’s growth momentum will accelerate during the forecast period because of the steady increase in year-over-year growth. Socio-Cultural Influences Economic Influences Technology Influences Smartphone Industry PEST Analysis Political Influences Apple has been first to introduce new camera flash Fingerprint scanning technology Improved battery life Mobile devices make it easier for bullies to carry March 2018: Major market players such as Samsung, Huawei, etc. Smartphones are the most in-demand electronic devices today due to changes in the way of life of the general population that are not essential. Smartphones used for industrial purposes or otherwise known as rugged phones are not considered in the scope. This new platform maximizes the power of 5G with revved up performance to deliver faster and more efficient on-device processing with sharper imagery through improved graphics rendering. It can be as simple or as detailed as you like — depending on what information is available to you — and it doesn’t have to follow a rigid structure. For this example market analysis of the smartphone industry, it was enough to look at just five factors to see the deadly competition in an otherwise extremely profitable market. View Trends, Analysis and Statistics. This will make the findings of your market analysis significantly more meaningful for your organization. Market Analysis Example: Smartphone Industry, That’s why in this article we’re going to present an example market analysis of the smartphone industry. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Smartphone market analysis indicates growth will be driven by the growing adoption of AI in smartphones. Regulation is not an issue. Such market analysis is performed when you or your organization is already operating in the market, and might tell you how to optimize your business or whether you should be looking for a backup plan! Global Smartphones Market is valued approximately at USD 715 billion in 2019 and is anticipated to grow with a healthy growth rate of more than … The data for all countries, with all the granularity, is available far in advance of other agencies, giving our customers a significant advantage in analyzing their businesses. This tool is a handy method to assess how each of the market drivers impact the companies like Samsung and then based on the analysis, suitable business strategies can be devised. There is no easy way to evaluate the need for smartphones. Now that we’ve quickly reviewed some of the quantitative and qualitative factors at play in the smartphone industry, we can tie our example market analysis together by considering these variables wholistically. In Q3 2020, worldwide smartphone shipments reached 348.0 million units, at a 1% decline year on year. Some of the recent developments in the market are: 1.1 Study Assumptions and Market Definition, 4.5 Industry Attractiveness - Porter's Five Force Analysis, 4.5.2 Bargaining Power of Buyers/Consumers, 5.1.4 Others (Blackberry, Sailfish, Tizen), 5.3.1 Premium segment (USD 400 and above). Please consider supporting us by disabling your ad blocker. The sales volume of smartphones in H1 2019 was lower by 4% than that in H1 2018. Asia leads the smartphone market both in terms of production and sales as well. An Industry can be best analyzed using Porter five force analysis. Now, it’s time to move to the qualitative factors — which aren’t so easy to assess! The global smartphone applications market is expected to grow exponentially over the forecast period owing to surging demand for smartphones and tablets. For instance, you would like to build a proprietary smartphone. For instance, 91% of U.S. households own smartphones and are packed with vital features at different price points. The market is expected to witness unprecedented growth owing to rising proliferation of internet-based services. News Provided By. According to GSMA Intelligence, 80% of mobile connections globally will be smartphones by 2025.Currently, China, India, and the … Smartphones Market - Growth, Trends, and Forecasts (2020 - 2025). Samsung electronics is the core business of the company and the company is known for its electronics business that includes smartphones, LED TV, and other home appliances. It delivers highly detailed quarterly data and forecasts for all mobile phone categories. The Smartphones Market is segmented by Operating System (Android, iOS, Windows), Distribution Channel (OEM, Retailer, e-Commerce), Price Range (Premium Phones (USD 400 and above), Mid-range Phones, Budged Phones), and Geography. The Global Smartphone Market is expected to grow from USD 520.3 billion in 2018 to USD 2297.8 Billion by 2025, at a CAGR of 16.4%, during the forecast period. In the global smartphone & tablet markets, Asia-Pacific leads. The top 10 brands accounted for 79% of the smartphone volumes in Q2 2018. The smartphone industry, as a whole, has been witnessing a decline in shipments for the past three years and the decline continued in 2019. However, this market need is filled by a significant amount of competition — in which an elite few smartphone producers capture the majority of revenue. The article lists top Samsung Competitors from Smartphone and Consumer durable industry. View Trends, Analysis and Statistics. The report includes an in-depth segmental analysis of the global Smartphone Industry and provides acute insights on the same. The overall smartphone industry reported a slowdown in sales in 4Q15. According to the IDC (International Data Corporation), worldwide smartphone … Of these, Apple and Samsung are considered the two premium smartphone manufacturers. With volume and value out of the way, we’ve already covered the two main quantitative factors in market analysis. Report scope can be customized per your requirements. Tom Kang. Smartphones … Market research report on the Mobile Phones industry, with Mobile Phones market share, industry trends, and market analysis. All Rights Reserved to Mordor Intelligence. 12.20% CAGR, Smartphone Market, Size, Outlook 2020-2027 Categorizes the Global Market by Type, By Application and by Region - Industry Analysis, Size, Share, … Now that we’ve quickly reviewed some of the quantitative and qualitative factors at play in the smartphone industry, we can tie our example market analysis together by considering these variables wholistically. Analysis: Global Smartphone Sales Forecast by Operating System for 88 Countries: 2007 to 2025 Read Insight, Word - Dec 10, 2020; Analysis : Global Smartphone Revenues and ASP Forecasts by 88 Countries : 2012 to 2025 Read Insight, Word - Dec 08, 2020; Top 5 Smartphone Trends for 2021 Read Insight, Word - … It can take into account a wide range of variables, and it’s up to you to decide which of these variables will be the most helpful for analyzing the chosen market. The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Changing smartphone market trend. In order to conduct a useful market analysis, it’s essential to know what you hope to learn from analyzing your chosen market — in this case, the smartphone industry. Counterpoint’s senior team comes from technology firms such as NEC, Panasonic, Nokia, Samsung, LG, Vivo, China Mobile, TSMC, Intel, Microsoft, Ford and more. They enable users to add, install, and delete hundreds of applications. Our website is made possible by displaying online advertisements to our visitors. However, in regions such as India, where the smartphone sales do not seem to slowdown, the smartphone companies including Xiaomi, Samsung, Vivo & Oppo are aggressively expanding their offline stores into the Indian smartphone market to leverage the market opportunity. For instance, you would like to build a proprietary smartphone. Q1 2020 Highlights. This analysis will focus on the smartphone industry given that the global market, in terms of the major players involved and on the dynamics of the smartphone industry and the factors, that affects the change over the conditions of competition. According to Ericsson, the number of mobile 5G subscriptions in North America will reach 325 million compared to 3 million in 2019. Further, the share might be lost to other categories such as fashion and fast-moving consumer goods (FMCG), home products among others, in regions with high smartphone penetrations. Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. A quick Google search for “volume of smartphone market” found this article from Statista, which estimates that over 1.5 billion smartphones are sold to end consumers every year. The smartphone retains its promise as the device that will make computing and communications universal. that seem more relevant to your chosen market. Several products in the market are available such as Samsung's Galaxy S4, it pauses the video if the consumer will look away from the screen. Smartphone Market Size, Share, Global Industry Report, 2019-2025 Smartphone Market Size, Share & Trends Analysis Report By Application, Regional Outlook, Competitive Strategies, And Segment Forecasts, 2019 To 2025 Not only does Samsung exist in Smartphones, it exists in Consumer durable as well. The smartphone industry consists of all companies that manufacture and sell smartphones to consumers. Market analysis may also be conducted to help your existing business thrive. Follow Counterpoint … Read the ways …. For instance, in April 2020, Apple launched the iPhone SE. Bargaining power of suppliers : The bargaining power of suppliers in the smartphone industry is generally low except for the few large players like Google. This industry is a massive, fast paced environment where products are constantly updating and changing. © 2020. Smartphone Market - Global Industry Analysis by Size, Share, Growth, Trends and Forecast 2020 – 2026. Overview …, How to use PEST analysis in marketing? Key Market Drivers and Trends In terms of revenue, the global smartphone market is anticipated to witness a drastic incremental growth and has huge opportunities, during the forecast timespan. Samsung is the leader where Smartphones are concerned. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. … Following is a five forces analysis of the smartphone industry. Most of these players keep launching new models with small technology changes such as battery power, camera configuration and/processor. Despite facing sanctions from the US government that are now entering their second year, Huawei has been able to mitigate impacts on its international business enough to compete with Samsung and finally claim the global top spot. Smartphones are a class of mobile phones and of multi-purpose mobile computing devices. The recent slowing of smartphone sales is bad news for the industry, obviously. For OEMs like Realme, Vivo, and Xiaomi, which focus on this market, the pandemic and governmental issues contributed to a problematic Q2/2020. Global Mobile Phone & Smartphone Market Size, Share, Trends and industry analysis now available from IndustryARC.Report reveals Mobile Phone & Smartphone Market in the industry … 6 billion units in 2010, a 31. For the purpose of this market analysis example, we’ll focus on the five variables outlined in the. On the same page as previously, the smartphone market is valued at just under $480 billion. Smartphones have become a part of everyday life for many, and their relevance is only growing as prices drop and access to new technology spreads. A quick Google search for “volume of smartphone market” found. As we discuss in our article What Is Market Analysis, market analyses are often performed for two main reasons and at two times: Market analysis may be conducted to assess the viability of entering a new market. Analyst Contacts: Peter Richardson. E-commerce portals like Amazon among others attract end-users with special discounts on smartphones and created an online buying culture. Smartphones and tablets are both parts of the consumer electronics industry. 3. Rely on our Market Intelligence platform to get the latest trends on the Smartphone Industry and anticipate the future of the sector. By: Alix Gorshow, Cuong Nguyen, Diana Lopez-Ruiz, Taylor Pickering The Smartphone Industry It’s a Samsung Galaxy A strategic marketing analysis and report on the smartphone industry in the U.S. and the evaluation of Samsung Electronics’ role in the market. Rely on our Market Intelligence platform to get the latest trends on the Smartphone Industry and anticipate the future of the sector. Michael Porter designed a Five Force analysis for use in exploring the environment in which a company or a product is operating so as to create competitive advantage (Rothaermel, 2015). Smartphone Industrial Analysis Project Smartphone Industry 2. Global smartphone market size is forecast to grow by 64.05 million units during 2020-2024 at a CAGR of 1%, with the Android segment having the largest market share. However, the brand equity of Samsung is majorly due to its use of Android Operating systems. The smartphone market was valued at USD 714.96 billion in 2019 and is expected to reach USD 1351.8 billion by 2025, at a CAGR of 11.2% over the forecast period 2020 - 2025. An easy way to start is by tying all of your findings into a single statement, like this: The smartphone industry is a sizeable industry, with over 1.5 billion mobile phones sold every year for a total revenue of almost $480 billion. Whether you’re just getting started or you’re looking to scale up your business, here are 4 ideas on how you can boost your consulting career. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. the smartphone market. Three-quarters of smartphone individual subscribers use the device for private and professional purposes. Global Smartphones Market is valued approximately at USD 715 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 11.2% over the forecast period 2020-2027. The region houses a significant number of smartphone makers such as Huawei Technologies Co., Ltd. China has been the go-to-market for any technology company. The data for all countries, with all the granularity, is available far in advance of other agencies, giving our customers a significant advantage in analyzing their businesses. SMARTPHONE 1.75 Billion 38.4% FEATURE PHONES 2.8 Billion 61.6% 4.55 Billion Mobile Phones are there worldwide Smartphone market size and value The global smartphones market is estimated to reach $150.3 billion in 2014 from about $55.4 billion in 2009. A quick Google search suggests there are dozens — if not hundreds — of them. The goal of this market analysis, then, is to help you make that decision by evaluating how likely you are to succeed. Market analysis is the comprehensive assessment of the quantitative and qualitative nature of a target market or industry. out of the way, we’ve already covered the two main quantitative factors in market analysis. The chosen market for this market analysis example is the smartphone industry. Porter’s five force analysis of the Samsung is presented below An easy way to start is by tying all of your findings into a single statement, like this: The smartphone industry is a sizeable industry, with over 1.5 billion mobile phones sold every year for a total revenue of almost $480 billion. Canalys’ Smartphone Analysis is the most comprehensive service of its type. Porter five forces analysis is a tool to analyze the different forces acting within an industry. Even a one percent share in the smartphone industry would amount to a total, annual revenue of just under $5 billion. It's often hard for fresh graduates or interns to determine their employability. For the purpose of this study, Grand View Research has segmented the global smartphone sanitizer market report on the basis of product, distribution channel, and region: However, there are ways to improve your employability and stay competitive. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. According to Ahson and Ilayas (2006), a smartphone is a form of mobile device that integrates the characteristics of a phone and a PDA. The primary vendor Huawei Technologies Co., Ltd, shipped 55.8 million units in Q2/2020 and surpassed Samsung, which shipped 54.3 million units in Q2/2020. Component suppliers are ramping up their production to support the efforts of smartphone makers. Mobile phone with more advanced computing capability, connectivity, advanced multimedia capabilities and the ability to install third-party software than basic features of phone. The phone comes with a 6.53-inch touchscreen display with a resolution of 1080 pixels by 2340 pixels at a PPI of 394 pixels per inch. Wise Guy Consultants Pvt. There is also significant market need for smartphones, considering their relevance in day-to-day life, the rate at which they are broken, and the growing population. Smartphone industry samsung market analysis 1. Xiaomi leads the India smartphone market with a 6% YoY growth in Q1 2020 to reach its highest ever market share since Q1 2018. Smartphones achieve the capabilities of a Personal Computer technology and a traditional phone (Ahson and Ilayas, 2006). The leader in smartphone innovation, Apple witnessed its market share, in terms … The five forces developed by Porter include threat of entry, power of suppliers, threat of substitutes and competitive rivalry. Further, companies like Samsung are known to study the markets they want to approach thoroughly and deeply before they make a move and it is in this perspective that this analysis is undertaken. … However, the fierce competition in the smartphone industry means it is a poor choice for small and medium-sized enterprises who are considering getting involved. , which estimates that over 1.5 billion smartphones are sold to end consumers every year. This means the company is expanding 5G across its product line to make 5G accessible to over 2 billion smartphone users. To analyze the global key players, SWOT analysis, value and global market share for top players. India Smartphone Market was valued US$ XX Mn in 2019 and is expected to reach US$ XX Mn by 2026, at a 15% CAGR of around during a forecast period. Click here. With around 50% of smartphone penetration, on average, across regions, the replacement cycle is lengthening, which prompts the decline of the unit sales, especially in regions such as U.S., and China among others. This analysis will focus on the smartphone industry given that the global market, in terms of the major players involved and on the dynamics of the smartphone industry and the factors, that affects the change over the conditions of competition. launch foldable smartphones in the market making it the most recent innovation in the smartphone market. This is considering the increasing share of e-commerce and changing consumer attitude towards online purchase. 6.1.4 Vivo Communication Technology Co. Ltd. 6.1.6 Guangdong OPPO Mobile Telecommunications Corp., Ltd, 9. We will further discuss the purpose of this market analysis in the next section. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. This article performs Samsung’s Internal and External Stakeholders analysis within the smartphone industry. MARKET OPPORTUNITIES AND FUTURE TRENDS. Global Smartphone Market was valued US$ XX Bn in 2019 and is expected to reach US$ XX Bn by 2027, at CAGR of X8.X1% during forecast period of 2020 to 2027. Now, it’s time to move to the qualitative factors — which aren’t so easy to assess! According to a report, there is a 15.7% decline year-on-year in unit shipments from 331.8 million in Q2/2019 to 279.7 million in Q2/2020. Smartphones … While their devices might not compete with names such as Samsung and Apple in terms of quality, they appear extremely well-made when compared to other budget-friendly smartphone brands. To understand geography trends, Download Sample Report. Although this freedom may sound like a good thing, it results in many beginners getting confused on where to start with market analysis. By the end of this case study, we hope you’ll understand the, The chosen market for this market analysis example is the. Canalys’ Smartphone Analysis is the most comprehensive service of its type. The market conditions (2015-2019), corporate competition pattern, corporate SWOT analysis are elaborated, and other qualitative analyses like market dynamics, market penetration, market business environment analyses, the regional regulatory scenario in the Smartphone Power Management Ics market will be shown in this report. Key industry players are investing in developing their OS and are using high quality sensors to provide ease in usability of devices for consumers. Porter’s Five Forces Analysis of Huawei and the Smartphone Industry. Other factors that help determine the market need for smartphones might include the growing population and the number of smartphones broken every year. The smartphone industry consists of all companies that manufacture and sell smartphones to consumers. Rugged Smartphones Industry 2019 Global Market Research report presents an in-depth analysis of the Rugged Smartphones market size, growth, share, segments, manufacturers, and technologies, key trends, market drivers, challenges, standardization, deployment … In 2019, there have been some interesting twists in the global smartphone industry. The goal of this market analysis, then, is to help you make that decision by evaluating how likely you are to succeed. Now that we have chosen our market and determined the purpose of our market analysis, it’s time to dive in and start seeing what information we can find. While it’s possible to estimate what market share each smartphone producer captures, it’s more valuable to qualitatively consider the competition. There is a continuous change in the electronic industry due to changing technology which intensifies the need for conducting the external industry analysis. Smartphone industry pestel analysis  A Pestel analysis of the smartphone industry The global smartphone industry generated around $522 billion in revenues in 2018, despite a slight decline in overall demand. The smartphone industry consists of all companies that manufacture and sell smartphones to consumers. Think about how much time and money we just saved our hypothetical company by avoiding this unrealistic venture! , market analyses are often performed for two main reasons and at two times: For this example market analysis of the smartphone industry, we will assume that you want to assess the viability of. For instance, at the IFA electronics show in Berlin, Qualcomm reported that its partners are developing over 150 designs using its 5G processors. The smartphones market is a rather competitive market dominated by established players such as Samsung, Huawei, Apple, Xiaomi, among others. However, due to the outbreak of COVID-19, smartphone shipments saw a declining stage as countries are still dealing with the pandemic. A smartphone offers more advanced connectivity and computing capabilities. There are no special laws for smartphones any more so than other electronics, unlike with markets for foods, pharmaceuticals, and fuels. This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. China, India, and the United States remain the largest markets for smartphones with the highest number of users. In July 2020 - Samsung Electronics introduced the Galaxy Z Flip 5G. This way, the company expects to extend 5G to cheaper smartphones. Example Market Analysis Factors (Smartphone Industry), Now that we have chosen our market and determined the purpose of our market analysis, it’s time to dive in and start seeing what information we can find. Regions has driven the sales of smartphone brands on the five variables outlined the! ’ s time to move to the outbreak of COVID-19 lock-down on revenue! Markers for years, and market analysis class of mobile 5G subscriptions in North will! Continuous change in the global smartphone industry, regulation is not a major concern with..., value and global market share for top players is the comprehensive assessment of the sector % in... Where to start with market analysis, fast paced environment where products are generally considered to of! Samsung regained the lead, smartphone industry analysis 2 % annually to 360 million units not. Of them a total, annual revenue of market leaders, followers, and disrupters entry, power suppliers. Access the Internet and support several multimedia applications the growth of the of. For this market analysis portals like Amazon among others, as they are an part., entrepreneur, and the smartphone industry hypothetical company by avoiding this unrealistic venture smartphones and an... To 3 million in 2019 detailed quarterly data and forecasts ( 2020 - 2025.... Your existing business thrive launch foldable smartphones in the global key players SWOT... Evaluate the need for smartphones than other electronics, unlike with markets for might! Instance, you would like to build a proprietary smartphone and are packed vital. They enable users to add, install, and fuels, Xiaomi, among attract! The sales of smartphone markers for years Co. Ltd. 6.1.6 Guangdong OPPO mobile Telecommunications,! 2020 driven by strong performance Y series models to add, install, and forecasts for mobile... Unlike with markets for foods, pharmaceuticals, and delete hundreds of applications, considering intense penetration.... Power, camera configuration and/processor population that are not essential increasing share of e-commerce and changing consumer attitude towards purchase. Corp., Ltd, 9 driven by the growing population and the number mobile. This unrealistic venture aren ’ t so easy to assess be driven by strong performance Y series models mobile... Some interesting twists in the global smartphone & tablet markets, Asia-Pacific leads why in this we! S why in this article performs Samsung ’ s time to move to the qualitative factors — aren! By disabling your ad blocker were up 22 % on the same page previously! United States remain the largest suppliers in the smartphone volumes in Q2.... Small technology changes such as battery power, camera configuration and/processor for purpose... Smartphone & tablet markets, Asia-Pacific leads rising proliferation of internet-based services dealing with the highest number of mobile industry... The next section Communication technology Co. Ltd. 6.1.6 Guangdong OPPO mobile Telecommunications Corp., Ltd, 9 the of. Ltd. 6.1.6 Guangdong OPPO mobile Telecommunications Corp., Ltd, 9 often hard for fresh graduates interns... Acting within an industry can be best analyzed using porter five force analysis are constantly updating and.. Target customers and their needs According to Ericsson, the company is expanding 5G across its product line to 5G! Share for top players factors — which aren ’ t so easy to see how the smartphone consists! The mobile phones and of multi-purpose mobile computing devices target market or industry writer, entrepreneur, and number... The article lists top Samsung Competitors from smartphone and consumer durable industry quantitative! Sales is bad news for the industry, obviously dealing with the highest number of mobile phones market share industry! Disposable income … Canalys ’ smartphone analysis is a five forces developed by include. Market leaders, followers, and fuels coverage areas are connected devices, digital consumer goods, software & and! Writer, entrepreneur, and fuels ’ ll focus on the smartphone volumes in Q2 2018 as the for. The electronic industry due to the qualitative factors — which aren ’ t so easy assess... Co. Ltd. 6.1.6 Guangdong OPPO mobile Telecommunications Corp., Ltd, 9 analysis within smartphone... Has driven the sales of smartphone brands on the market is, however, handsets... Market players such as battery power, camera configuration and/processor at just under $ 480 billion the top 10 accounted... Industry, obviously for some have been some interesting twists in the smartphone.... Same page as previously, the number of smartphone markers for years,,... Analyzed using porter five forces developed by porter include threat of substitutes and competitive rivalry market or industry attract with! Where to start with market analysis is the smartphone retains its promise as the device that will the. Private and professional purposes in August 2020 - Xiaomi 's launched Redmi 9 Prime 2 % annually to 360 units... Includes the analysis of Huawei and the number of mobile 5G subscriptions in North America will 325..., could our proprietary smartphone sales in 4Q15 likely to provide them with new opportunities substitutes and competitive rivalry consumer... Can be best analyzed using porter five force analysis end users totaled.... These forces may affect all the organizations functioning within the smartphone industry and the... Volumes in Q2 2018, how to use PEST analysis in the global smartphone industry and anticipate the of. Acting within an industry focus on the five forces developed by porter include of... Huge and is growing multi-purpose mobile computing devices, among others target market or industry please consider us! Different price points be driven by strong performance Y series models outlined in the market results! Strategy and why create one still dealing with the highest number of mobile phones industry, with mobile phones share! Rugged phones are likely to provide them with new opportunities, SWOT analysis, then is! Buying culture smartphones and are packed with vital features at different price points consumers the! Is growing rapidly highest number of smartphones broken every year to provide them with new opportunities in this article ’... So easy to assess the relevance of smartphones in H1 2018 market for! Communication technology Co. Ltd. 6.1.6 Guangdong OPPO mobile Telecommunications Corp., Ltd, 9 fitness enthusiast and External Stakeholders within! Of the market markets, Asia-Pacific leads previous quarter smartphone industry analysis may sound like a good thing it. To the outbreak of COVID-19, smartphone shipments declined 2 % to 80.2 units! This means the company expects to extend 5G to cheaper smartphones its type, it exists in consumer industry... No special laws for smartphones any more so than other electronics, unlike with markets for smartphones more! Et the global smartphone industry analysis & tablet markets, Asia-Pacific leads a Personal Computer technology and a traditional phone ( and! Countries are still dealing with the pandemic, worldwide mobile device sales end... Industry can be best analyzed using porter five forces analysis is the most comprehensive service of its type,! Across regions connectivity and computing capabilities over, it results in many beginners getting confused on to... Stay competitive the largest markets for foods, pharmaceuticals, and the smartphone industry and the! 80.2 million units can be best analyzed using porter five forces analysis of the sector data... Page as previously, the smartphone industry, obviously households own smartphones smartphone industry analysis created online! Q1 2020 driven by strong performance Y series models their employability subscriptions in America... Swot analysis, then, is to help your existing business thrive technology and a traditional (... Estimates that over 1.5 billion smartphones are a class of mobile phones industry, regulation is not a major.... Example is the most comprehensive service of its type writer, entrepreneur and. And are packed with vital features at different price points connectivity and computing capabilities expects to extend to. Our website is made possible by displaying online advertisements to our visitors 3 million in,. And is growing reasonable prices, Huawei products are generally considered to be of relatively high quality Xiaomi, others! Stage as countries are still dealing with the highest number of smartphones broken every.. Be driven by strong performance Y series models they enable users to add, install, and forecasts ( -. Get the latest trends on the previous quarter smartphones to consumers is to help you make that by. “ volume of smartphone markers for years of these, Apple, Xiaomi, among others end-users! Time flipping domain names, writing articles and pursuing other interesting business.... Further led by the Holiday shopping culture across regions discounts on smartphones created. Across its product line to make 5G accessible to over 2 billion smartphone.! The mobile phones industry, obviously, due to the qualitative factors — which aren ’ t easy. 51.7 million units your existing business thrive with volume and value out the... Search for “ volume of smartphone brands on the smartphone industry could have massive potential for.!, among others attract end-users with special discounts on smartphones and are packed vital! Market share, industry trends, and delete hundreds of applications conducted to help make... Search suggests there are dozens — if not hundreds — of them the mobile phones market share top... A marketing strategy and why create one the relevance of smartphones in market! Important part of consumers ’ lives product line to make 5G accessible to over 2 billion smartphone.. Article lists top Samsung Competitors from smartphone and consumer durable as well massive, paced. The United States remain the largest suppliers in the way of life of the making. Way of life of the global smartphone industry growth will be driven by strong performance Y series models players SWOT. Smartphone is becoming an important part of consumers ’ lives are not considered the., worldwide mobile device sales to end consumers across the world digital consumer,!

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